Digital Marketing

Do You know Your Target Audience?

As a business owner or marketer, one of the most critical aspects of your marketing strategy is understanding your target audience. A well-defined target audience

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Digital Marketing

Marketing to Moms

As a kid, I wanted nearly every toy I saw on TV. I’d cry and beg my parents for the toys, reciting the commercials to

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Digital Marketing

How to Use Customer Behavior Analytics

In the past, buying email addresses in bulk was considered easy, cheap marketing. A business would receive thousands of leads for comparatively little money. Unfortunately,

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Career

Explaining Gaps In Your Resume

If you’re anything like me, creating resumes and cover letters is stressful. And it’s not just because a job search is always challenging. It’s because

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