Articles

Digital Marketing

Social Media: Advertising Vs Marketing

With its enormous reach and low bar for entry, social media has become a valuable tool for running and growing a business. It offers varied

April 23, 2023 No Comments

Digital Marketing

What is the 80:20 Rule in Digital Marketing?

I should start by saying that when it comes to marketing, the only real rule is that there are no rules. Everything is flexible and

April 16, 2023 No Comments

Digital Marketing

How to Build an Online Community

Honestly, I don’t go on Discord much. But whenever I do, I think I should spend more time on the app. I subscribe to a

April 2, 2023 No Comments

Digital Marketing

Building a Digital Customer Experience Strategy

Providing a great Customer Experience (CX) can help increase brand loyalty and generate positive word of mouth. Anecdotally, I love gushing about receiving positive customer

March 5, 2023 No Comments

Digital Marketing

How to Use Customer Behavior Analytics

In the past, buying email addresses in bulk was considered easy, cheap marketing. A business would receive thousands of leads for comparatively little money. Unfortunately,

February 26, 2023 No Comments

Digital Marketing

5 Ways a Digital Marketing Agency Can Help Your Small Business

For a small business, digital marketing can seem like an unnecessary expense. For one, you might not have room in the budget. For two, the

January 22, 2023 No Comments

Digital Marketing

Top 5 Marketing Automation Ideas

Whether you run your own small business or are a marketing campaign manager, you probably don’t have enough time to complete all of your tasks.

January 8, 2023 No Comments

Digital Marketing

How to Increase Click Rate in Email Marketing

Email marketing is one of the most popular ways to nurture leads into conversion. However, according to Campaign Monitor, the average email click rate is

December 18, 2022 No Comments