Email marketing is one of the most popular ways to nurture leads into conversion. However, according to Campaign Monitor, the average email click rate is
Love it or hate it, analytics is here to stay. It’s how modern businesses survive. For us small business owners, having access to powerful analytics
If you’re a small business owner, you might already know the benefits of having a strong email marketing strategy (since 4 billion people use email
In 1996, Bill Gates wrote an essay titled “Content is King.” Over 25 years ago, Gates understood how important building an online presence would be
We all do it. We go window shopping at our favorite online retailer. As products pique our interest, we throw them into our cart or
Email tracking has slowly become one of the most popular ways for digital marketers to gather useful data. It’s helped us learn more about our
Lead nurturing is part of a successful sales cycle. It’s how we guide potential customers (leads) along their buyer’s journey. We learn to understand and
These days, businesses have a lot going on behind the scenes. For many organizations, this behind-the-scenes activity can become a major part of their brand
Believe it or not, people still use email. A lot. This means email campaigns are still an effective way to reach customers, drive up engagement,
What do you think of when you imagine a data-driven business? Is it a man with sales charts and a pointer? Lots of talk about
