In 1996, Bill Gates wrote an essay titled “Content is King.” Over 25 years ago, Gates understood how important building an online presence would be
We all do it. We go window shopping at our favorite online retailer. As products pique our interest, we throw them into our cart or
Email tracking has slowly become one of the most popular ways for digital marketers to gather useful data. It’s helped us learn more about our
Lead nurturing is part of a successful sales cycle. It’s how we guide potential customers (leads) along their buyer’s journey. We learn to understand and
These days, businesses have a lot going on behind the scenes. For many organizations, this behind-the-scenes activity can become a major part of their brand
Believe it or not, people still use email. A lot. This means email campaigns are still an effective way to reach customers, drive up engagement,
What do you think of when you imagine a data-driven business? Is it a man with sales charts and a pointer? Lots of talk about
These days, marketing has become less about simply selling products—it’s about building relationships. A funnel is a marketing strategy that helps build relationships with prospective
We have to say it right up front—we LOVE ActiveCampaign! If you’re not familiar, ActiveCampaign is a cloud-based SAAS company that helps marketers streamline and
