In today’s digital landscape, where marketing saturates every nook and cranny of the internet, it’s crucial to go beyond simply pushing content and embrace a
As a business owner or marketer, one of the most critical aspects of your marketing strategy is understanding your target audience. A well-defined target audience
As a kid, I wanted nearly every toy I saw on TV. I’d cry and beg my parents for the toys, reciting the commercials to
With its enormous reach and low bar for entry, social media has become a valuable tool for running and growing a business. It offers varied
For a small business, digital marketing can seem like an unnecessary expense. For one, you might not have room in the budget. For two, the
Whether you run your own small business or are a marketing campaign manager, you probably don’t have enough time to complete all of your tasks.
Believe it or not, people still use email. A lot. This means email campaigns are still an effective way to reach customers, drive up engagement,
These days, marketing has become less about simply selling products—it’s about building relationships. A funnel is a marketing strategy that helps build relationships with prospective
We have to say it right up front—we LOVE ActiveCampaign! If you’re not familiar, ActiveCampaign is a cloud-based SAAS company that helps marketers streamline and
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